Afterglow Makers Market
This project features a series of digital ads and printed signage created to attract a digital audience and generate awareness about the Afterglow Makers Market. The event coordinators requested designs to be bold, chunky, and retro-inspired with a seamless integration of text with illustrative elements in the layout. The challenge was to create unique and captivating designs that maintained a sense of unity through their provided color palette. In response to their specifications, I provided the designs in formats that would accommodate social media posts and web banners.
To cater to today's young shoppers, who appreciate supporting local artisans, I combined a charming retro aesthetic with a touch of contemporary appeal. I drew inspiration from psychedelic posters and diner signage and infused my designs with a trippy, whimsical element to create an aesthetic that resonates with their target audience and provides them with an elevated market experience.